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Are plain white wrappers coming for cigarette packs?

Asked by john65pennington (29258points) March 12th, 2011

In Britain, plain white wrappers are replacing the colorful cigarette packs, now on the shelves. I can assume that this will also be in America sometime soon. What is the reasoning behind the white wrapper? Is this suppose to deter young people from purchasing cigarette packs? Does the color of a pack of cigarettes really make you want to buy that brand? Question: is this a farce? Who really cares what the outside of a cigarette pack looks like? As long as the contents are tobacco and not sawdust or fillers, as are appearing in many name brand cigarettes today. What is the real reason behind this sudden change in cigarette packs?

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