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What are some good market research books/resources for beginners?
Asked by cawlin (138)
March 25th, 2011
I am working with a few market research clients and would like to be able to follow along and communicate better in meetings. I do not have any background in the space.
Specifically I would like gain a high level understanding and familiarize myself with key concepts, processes and common terminology.
As far as books go anything in digital format is a bonus.
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