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What are some good market research books/resources for beginners?

Asked by cawlin (138points) March 25th, 2011

I am working with a few market research clients and would like to be able to follow along and communicate better in meetings. I do not have any background in the space.

Specifically I would like gain a high level understanding and familiarize myself with key concepts, processes and common terminology.

As far as books go anything in digital format is a bonus.

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