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Why is it that doomsday prophecies tend to gain so much traction?

Asked by SuperMouse (30845points) May 12th, 2011

I googled May 21, 2011 and got almost 63,000 hits. Then I googled end of the world 2012 and got over four million. Why are people so attracted to these doomsday prophecies and how do they gain enough traction to make seemingly average people chuck it all? What are your theories on why people are son taken in by these prophecies?

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