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Which term is more appropriate for business-speak, or, when is it appropriate to use "hispanic" or "latino/a"?

Asked by JonnyCeltics (2721points) July 15th, 2011

I am putting together some copy for my company, and we are trying to name a certain sector of the business after the latino/hispanic community. I’ve been told that “latino” can often be used derogatorily. Thoughts?

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