Conspiracy Theory: Is Alec Baldwin on the take?

Okay, so Alec Baldwin got booted off an American Airlines flight because he wouldn’t turn off his iPhone while playing “Words With Friends”. He said it is that addicting.
So I checked out the game online, and it’s nothing more than Scrabble.
Now, Scrabble is a fine game, but it’s no Angry Birds. It is not the kind of game I would have trouble setting aside so I could fly in a plane.
Now celebrities are making quick cash by allowing businesses to “tweet” for them. For example: Charlie Sheen might tweet “That Armour All sure can make tires shiny!”. Well, he gets about $10,000 for letting them do that.
Could Alec Baldwin have been trying to raise the stock value of Zynga, who owns “Words With Friends” by acting the fool here?
And if he did, did he break any laws?