How can you treat dry, red cheeks brought on by winter cold?

For the first time in her life, my wife is having trouble this winter with bright red, irritated and dry cheeks every time she goes out and the temperature is below 40° F. Ordinary hand creams or facial moisturizers seem to be making it worse. She’s trying baby oil every few hours, but it doesn’t help much. She’s never reacted to winter cold like this before. There is absolutely no possibility of frostbite, as we haven’t had a single day anywhere near cold enough for that.

She has a regularly scheduled appointment early next month with her doctor, and she’ll ask her about it, but till then is there something she can do to be more comfortable as winter tightens its grip on Boston? It was 22° F last night.