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Please comment on my theory dealing with 800-number advertising and company credibility. Am I off base?
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December 30th, 2011
I listen to CNBC when I am in the car (XM radio) and sometimes watch it when I am home, like this week.
On XM, in particular, there are many, many advertisers who make a pitch for one investment or another, who repeat their 800-number several times – seldom less than three repetitions, and sometimes as many as five. (it’s hard to believe they can do a sales pitch and repeat a number that many times in 60 seconds!)
My theory is that the MORE that an 800-number is repeated in an add, the LESS credible or believable that advertiser is. In essence, they push so hard in the ad because they have such a schlocky product.
What say you?
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