What do you think about the notion of a smoking personality?

In his book “The Tipping Point” Malcolm Gladwell describes a “smoking personality as an extrovert characterized by defiance, sexual precocity, honesty, impulsiveness, indifference to the opinion of others, and sensation seeking. This is an almost perfect definition of the kind of person many adolescents are drawn to and is the mindset that draws such individuals to the cigarette as a symbol of rebellion. Over the past decade, the anti-smoking movement has spent untold millions of dollars of public money trying to convince teenagers that smoking isn’t cool. But that’s not the point. Smoking was never cool. Smokers are cool.”

Any thoughts?