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Does appearance play a part in your choice of service provider?
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April 9th, 2012
Do you (consciously or unconsciously) choose to get services from someone whose appearance you find appealing?
It could be as simple as choosing the line you get in at the grocery store based on how the cashier looks. It could be answering yes to the good looking clerk who asks, “Do you need any help” and no to the unattractive one.
It could be buying window blinds from the guy who looks like Don Draper even thought they cost a bit more. It could be choosing a hair stylist who is a pleasure to look at for fifteen minutes.
If you’re willing to admit that you sometimes have an impulse to choose providers who look better, do you make any effort to “intervene” when it happens and consciously go to the less attractive?
Well? Do you?
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