What's a really cool site offering wares similar to www.MusiciansFriend.com?

Checking in Google it seems www.MusiciansFriend.com ranks well for its main keywords. They have over 17,000 customer reviews and an Alexa ranking of #3,810 which is quite impressive—even better than nationwide chain www.GuitarCenter.com. But neither of these sites, nor any of the other top ranked ones on Google have the edgy, grunge look I’d think musicians in this genre would gravitate to. What’s a cool looking Web site in the musical equipment, guitars, keyboards, amps, market?