NSFW Did the Dichotomy with woman's sexuality in western culture evolve as a result of women's actions or was it simply male craziness?

The Madonna–whore complex describes a proposed tendency of men, in western society, to categorize women as either sexually desirable or saintly mother figures: “Good Girls”, “Girls you take home to mother”.

In fact, I have assumed this exists, and have witnessed male friends categorize women into supposed “Good Girl” “Bad Girl” roles. I have always assumed that it was a relic of some of the earliest writers in Western Literature, and since I wasn’t a girl, I have just accepted the phenomenon and have never really dwelt on its introduction into the collective subconscious.

I read an article today that got me thinking. Is the genesis in our culture of this breakdown actually a result of the way that the same woman may treat different men? Could female evolution strategies, for example, making a good long term man wait for sex while having sex immediately with a hot loser and never meeting him by the saber tooth tiger den again have generated this cultural fallacy?

Did women build this in men’s minds, and not the other way around? This is all based on the Bachelorette specifically inviting men she was not very physically attracted to onto the overnight dates, and kicking off the men she was most attracted to when picking a potential husband.