Contribute/debunk a theory of mine. (Details inside)

I have a theory of what causes certain beings that achieve and keep a cultlike following on the internet is that they resonate deeply with the participants as either traits they desire/admire or think they have.

Some examples would be Tesla: he was insanely smart, had odd phobias, was closeted and wasn’t officially recognized or appreciated for his genuis.

Cats because they are generally unsociable independent quirky and make life on their own terms.

Are these examples hero worship or odd obsession? Are there additional examples that prove your personal theory?