How does cross-dresser like to be addressed?

When a male cross-dresser is out and about dressed as a female how does he like to be addressed, as she or he?

I do understand that many women cross dress every day. For example, jeans, masculine boots a short haircut and a bomber jacket could be called cross dressing. But no one ever really refers much to that. It is acceptable.

When a male wears skirts and heels he is often ridiculed. Today I saw a very large male both in stature and height dressed in female shorts, boots a wig and full makeup.

I found the fact that he had such over pronounced male characteristics yet dressed this way quite startling. I just felt that there was nothing at all feminine about his appearance bar his clothes. I admit I judged him as odd. Why is it so unacceptable to many when men dress this way?