Stores opening up early on Thanksgiving Day/night. Is this an alternative?

Target, Best Buy, Sears, k-mart, and a number of other stores have announced that they will be opening up Thanksgiving night (or even earlier) in hopes of getting the pre-Black-Friday crowd in and making all sorts of money.

I personally have no intention of being anywhere near those stores on Thanksgiving Day (or for that matter, that whole weekend) so it won’t really make a difference to me. But I feel for the poor schmucks who works for these big stores, who likely had no choice in the matter and have to go in and work.

Would it make any sense to try and begin a “Boycott the Big Boxes” movement, suggesting through the force of social pressure that people keep AWAY from these stores until Friday?

If enough people are disgusted by the big retailers, maybe, just maybe, they’ll think about rescinding this idea. It may be too late for 2013, but with enough time to organize this next year, is there a chance?

Or are companies so craven, and consumers so foolish, that they’ll storm to the stores anyway?