What do you think about customer service people telling you to give them all excellents on surveys?

This just happened to me today from a service guy at a car dealership and has happened before. They tell, well I guess they perceive it as asking, that I answer all top scores for the service I got when I get an email to take a survey.

I think it is obnoxious and the company must be doing something really wrong with how they handle customer feedback.

Do I have to worry that if I answer honestly about something that I think can be improved they will not treat me as well as the customer who gives them all 10’s on the survey?

In my opinion total stupidity. What do you think? Would you just go ahead and answer everything top scores whether you felt they deserved it or not?

I remember one survey they asked me if they serviced everything they said they would. How the hell do I know? I didn’t watch them change the oil and everything else they said they did. I hope they did their job.

Discuss.