How do we pop the bubble?

The internet isn’t as big as some may think. Sites like Google track where you’ve been and give you feedback based upon that. When I look something up I’ll get a lot of “independent” sites and alternative media. Other folks would get CNN articles.

Bringing “like minded” folks together isn’t a new idea but it does have interesting consequences. Will we ever really know what the “other side” thinks? If the data we receive is filtered to the point that only like minded results are factored in, does that mean we never see the “big picture?”

Personally, I like the “key words”. I also like diversity and understanding new concepts and ideas that aren’t necessarily my own. How are both achieved at the same time? Can a person grow and expand from within a bubble of information designed just for them?

Truth isn’t relative you know. it’s always been truth, it’s just filtered now. Websites that promote diversity by utilizing isolationist “bubbles of content” tend to do very well. It’s a paradox. Everyone is happy in a new place but they’ve never left their own world.

Is there a way to keep website users comfortable while exposing them to different ideas? What would happen if the bubble popped? Am I nuts?