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What does the following word as a clothing brand name mean?

Asked by flo (7497 points ) May 4th, 2014

The word is “Obey”
But obey what? What does the company want people to obey? What are the people wearing the clothing saying? “I want people to obey me”? Or “I am going to obey my spouse if I get married”? Or other? The answers I read online don’t answer the question.

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