Getting really flakey edges around my nose, nearly everyday, help?

So no matter how much I exfoliate the area (turns red there after and burns after I put lotion) it comes back everyday. I noticed also the insides of my ears have skin that comes off. It’s like flakey, thin, and if I pick it out (talking about the outer ear front ear) it’ll bleed sometimes, almost like picking a scab. This is happening to both ears. I’ve applied lotion twice and it seems to help with my ears but with the nose thing it is tough. The only thing I can do is exfoliate I guess. What would you recommend?