How much would you pay for an online blockbuster?

As media is gravitating towards digital offerings and streaming, I am wondering what you all would pay for a blockbuster movie if it were released online the same day as movie theaters? Would not having to wait months until after theatrical release justify a price hike? If there were a Netflix like service for unlimited theatrical releases online, how much could you justify paying?

-This is kind of a spinoff of another question I asked concerning television/theater premieres versus digital streaming and media offerings.