"Toilet to tap" water used to alleviate drought shortages...brilliant or disgusting?

I’ve seen a number of pieces on recycling household water to alleviate drought conditions, the catchphrase is toilet to tap. Too much “ew” factor for you or delight that such solutions are being explored? (And yes, the “household water” includes the waste water from all the drains, including the shower, kitchen, toilets, etc.)