What do you think about Amazon's recent trend toward eliminating list pricing?(see details)

http://mobile.nytimes.com/2016/07/04/business/amazon-is-quietly-eliminating-list-prices.html

According to this article which describes recent monitoring of this trend in eliminating list pricing (also known as MSRP:Manufacturers Suggested Retail Price) could possibly become standard on Amazon. Or at least they’re definitely experimenting with the concept.

Does this make you uncomfortable? Does it reflect the reality that the MSRP is simply that, a SUGGESTED price, and does not reflect the reality of what both online and real world retailers are actually charging?

Is this new trend good or bad for the customers? Is it good only for Amazon or is it the wave of the future?