Is it illegal under false advertisement for iTunes to have a movie offer in the wrong store?

So I was on the iTunes store looking at the advertisements of new movies and movie bundles.

They are advertising the new Jason Bourne movie for pre-orders. Plus if you pay an extra 9.99 you get the other four previous Bourne movies.

So I clicked on the ad banner and the offer totally changed. It did not give me the option to have the other four movies in the bundle. But instead expected me to pay an addition 5.99 each for the previous movies. Turns out the offer that was displayed for me was from the UK. Even though I’m signed into the Irish store.

Long story short, I complained to Apple via live chat to see if they could give me the offer anyway. I would assume this is considered as false advertisement. So basically I complained to one of the iTunes support people, she didn’t do very much at all. So she eventually got her supervisor to help. He just kept on going on and on about reporting to their content team. But when I asked him if he could just give me the same offer for the UK, he said he can’t give offers from other countries. Even though having the wrong offer in the Irish store was totally misleading.

Now false advertising is illegal for EU states. Which includes Ireland. Now I know that false advertising laws are probably a bit different in the US. But I would assume that when Apple (even though they are an American company) when trading in a country such as Ireland that they have abide by our laws.

Yes when I complained they seem to act as if false advertisement is not that big of a deal.