If you have had a brand what do you want your brand remembered for?

In today’s social media world where stories are at the heart of communications, you have to position your brand across a variety of attributes and ensure that they are infused with your story. As this is the case, if you have had a brand what do you want your brand remembered for?

From a brand perspective, the challenge is to leverage the organic product, company, employee and customer stories that are part of their history and DNA and keep them going over time.