What should I call my company?

I currently am the Business Manager for ARA Network. I invoice customers, pay subcontractors, and track profit. It’s a media company, our reporters write for many well known periodicals like USA Today, Washington Times, Al Fanar, some German publications, Newsweek US and UK, and more. I do everything online, I work from my house.

I just added a new client. A freelance reporter who hates the billing and business end. Supposedly, a lot of reporters hate that part of it. I created a spreadsheet for him so he is better organized at tracking who he has billed, and if they have paid. It sorts the different currencies since he writes for various publications around the world, and is paid in both euros and US dollars. I think he is happy with what has been done so far. He still creates the invoices, but I could do that for him if he wanted to give up that part.

I feel like I’m ready to try to get more clients. I also would like to add my husband’s HR services to the mix. Do you think I should form a company? Or, just continue to do it under my name? If you think company, do you have any ideas for a name? Do you think I should focus on reporters or leave it more open?

How much do you think you would charge per hour for this type of service?