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How to project the potential traffic opportunity (potential visitors) from organic search listings?
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September 7th, 2008
When projecting the size of the available opportunity in search marketing, is it reasonable to assume that the PPC AdWords opportunity size in clicks/day on Google represents only the PPC portion of the search opp and that a much larger opportunity exists on the organic side that is perhaps more difficult to project?
Is it reasonable, for example, if an existing paid search campaign on a specific product has a maximum opportunity of 1,000 clicks/day and the ads have been getting a 2% response rate, that the total size of the opportunity “may” be up to 50,000/day (the other 98%).
How are folks projecting the size of the opportunity in Organic?
Thanks in advance for sharing your thoughts!
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