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Why don’t drug manufacturers lower their prices to compete with the generic brands?

Asked by JLeslie (65457points) July 27th, 2022 from iPhone

Once the patent is over the drug companies most likely have made back their initial investment and then some. Why don’t they lower their price to compete with generic brands? I understand the original brand might use more expensive ingredients, but even if it were close to the price of the generic a lot of people might opt for it. Would you?

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