Blackbird Browser: Clever or Never?

A company called 40A has released a Firefox-based browser called Blackbird, which is primarily intended to serve as an alternative to popular web browsers for the African American community. The stated goals of the software are to “Connect, empower, and entertain.”

I have two questions with regards to this product.

1) Does this product fill a gap in the internet experience that will help people access all that the net can offer? Is it enough to convince individuals to make the jump? Some writers have suggested that there are cultural barriers to adoption of the internet by Black users.

2) Is it a viable concept? The great, great majority of users use Internet Explorer because it comes standard on almost all PC’s. If a group isn’t savvy enough to even know about other browsers, can a niche browser survive at all? How does this comparable to Flock in scope?

Edit: I’d especially like to hear from any African-American Flutherers out there, or from individuals who have tested out the browser.