What could possibly be going on?

My SO was recruited by corporation X’s national trainer from her current job to be a counter manager (which X desperately needs). (For those not familiar the beauty world, the counter manager is usually solely an employee of either the makeup line or is paid half-and-half by the line and the store).

She was given the names of the regional manager and the account manager. She called “Lily”, the account manager, about store A. No response, but hey, it’s a busy time of year. She calls “Ethel”, the regional manager, and gets the name of someone at store B. She gets in touch with store B, goes in, and has a great interview with the floor manager at the store, who is ready to hire her on the spot.

Since the position is solely company X’s, though, the floor manager thinks better and want to double check things with Ethel or Lily.

This is where things get weird. My SO gets a call back from store B, where the floor manager tells her “Ethel” has no idea who she is (even though she had a non-trivial phone conversation with her!).

SO calls Ethel, leaves a message… no response. She’s been keeping in touch with the national trainer, so the next day she calls her, she’s super busy, but promises to send out an email. Still no response.

Two days later (today), she calls Lily, gets a hold of her, and she says “oh, i’m on the phone with the store right now, let me call you right back!”. No phone call back yet (30 minutes).

What?! From the outside, I’m baffled. What would you do in this situation?