Is it just me, or is Valentine's Day all about the woman?

I have never been in a meaningful relationship on V-day before. Now this year, I am, and I feel the need to get him something…but what the hell do I get him?
I was thinking something sexy and fun, but do you think all those bottles of tastey oils and lubes actually get your man excited? Or does it appeal to us and not them, but they go along with it anyway because they know exactly where its leading?
Feedback would be welcomed from everyone, and man friendly sexy v-day gift suggestions!