Is human consumption of soy-based foods in the U.S. as ill-advised as suggested by recent articles on the Web? And ...

… if so, why are soy milk and other soy-based foods, like tofu, more popular than ever? If I were a consumer of soy-based foods I wouldn’t touch the stuff after reading http://www.soyonlineservice.co.nz/ and other seemingly-reputable sources, including the NIH.