Send to a Friend

sferik's avatar

Why don't corporations use negative advertising?

Asked by sferik (6121points) January 9th, 2008

Popular wisdom among American political advisers holds that negative advertising or “attack ads” are very effective. I’m talking about ads that say bad things about an opponent, as opposed to good things about oneself.

My question is, why do you think this type of advertising is relegated to politics? If it works so well, why don’t we see Coke slinging mud at Pepsi?

Using Fluther

or

Using Email

Separate multiple emails with commas.
We’ll only use these emails for this message.