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A rose by any other name... How much does the name of a product affect it, both positively or negatively. Think Crocs, or Twitter or New Coke.

Asked by Zen (7674 points ) September 13th, 2009

You know the famous Shakespearian quote and its meaning, but do you agree?

Could I make a beautifully smelling perfume and call it, say, FLUTHER?

What’s in a name?

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