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A rose by any other name... How much does the name of a product affect it, both positively or negatively. Think Crocs, or Twitter or New Coke.
Asked by Zen (7748)
September 13th, 2009
You know the famous Shakespearian quote and its meaning, but do you agree?
Could I make a beautifully smelling perfume and call it, say, FLUTHER?
What’s in a name?
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