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How does a company calculate or statistically back up brand awareness?
Asked by rabbitheart (785)
September 24th, 2009
I was reading an article this morning that said Mattel claims Barbie has a 99% worldwide brand awareness. While I do agree that Barbie may have a 99% U.S. brand awareness, I’m not sold on the ‘worldwide’ part. How does a company back up these claims?
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