How can we bring digital brand marketing to the 21st century?

Today, brand marketing on the internet is all about the CPM. It doesn’t take advantage of online communities such as the users of fluther.com, or social networking such as facebook, which is less about impressions and more about actions (e.g tag a photo, like a comment, start a discussion).

What do you think are some of the ways advertisers can take advantage of social networks?

FYI: Shelby Bonnie discussed today on TechCrunch about the importance of killing CPM. http://www.techcrunch.com/2009/09/25/lets-kill-the-cpm/.