Am I wrong or is the current president,the first president in history to be used as a marketing tool by companies ?

I have seen countless ads on Tv and the internet(mortgage companies,credit card companies,night schools etc,etc,..which use Obama’s likeness and policies as a marketing tool,. e.g Obama asks single mother to go back to school,Obama signs a new stimulus bill,take advantage of our products/services:is he the first president to be repeatedly used by companies peddling their goods.