Do men prefer "Low Maintenance" women?

A friend of mine is of the opinion that men are not particularly attracted to high maintenance women. For example a woman who spends time on looking great, with make up on, nice outfit that all took time. Whereas a women that is sort of thrown together is more appealing.

I take a lot of time in the mornings trying to look “just right” whereas she just washes her hair and leaves it wet. I am not talking about the “I just painted my face brigade” either, but women who spend time making the most of themselves. And this is also in relation to when you first meet a women.