Could it ever become "cool" for guys and kids to use an umbrella?

This morning I drove past two kids waiting for the school bus in the pouring rain. Neither had an umbrella or even raincoat; they were getting soaked. It was still pouring when I got to work, and I saw women in the parking lot with umbrellas but not men. I remember the days when it was uncool to use rolling luggage, but everybody got over that. Do you think that could ever happen with unmbrellas. THEY KEEP YOU DRY!