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Do other countries besides the U.S. have the mentality of things being special because they are from somewhere else?
In the U.S. there are routinely commercials on tv/radio/print that say things like ‘secrets that European women have known for years!’; ‘used in France for centuries!’; ‘the best cure from Europe for X- finally here in the states! and the like.
Are the advertisements in other countries like this too? Where a product is touted as better because it came from a country, not of your own?
If you live in the UK do you hear about African consumer/beauty products like they are the best? Does Australian advertising tout the amazement of Canadian foot balm?
I wonder if there is an advertising campaign touting something from the states, but I kind of doubt it. What would we export? Yellow-colored cheese? I don’t think our image is good enough to really sell to a consumer market.
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