Is it no longer lucrative to cater to nerds,geeks,spaz & dweebs ?

Recently the Sci-Fi Channel not only changed it’s name to SyFy but stated their intentions to disowned Science Fiction as well !
And I quote “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular…We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi.”
Isn’t profitable to cater to the Sci-fi nerd in all of us ?
What are your thoughts ?
*Yeah I know,you love Star Trek and have watched every single episode “BUT” you’re not a Trekkie