What's a great name for this new Web/e-commerce feature?

I’m developing a new gizmo for an eCommerce store. It’s for stores where there are lots and lots of items under a given category. Let’s say it is a widget store, and there are 180 different blue widgets to choose from. I break the Blue Widgets section up into paginated pages of 30, so there are 6 full pages of them to look at.

As a user pages through this collection, it may be tough to remember exactly where each item they liked was. What I want to do is, besides showing a thumbnail of each widget and providing brief information, a link to a full item-info page, pricing and an order button for each; is give the user a checkbox that will let them add selectred item/s to a collection we might call “I Like These” that will grow in the right column as they check various checkboxes.

So if they pick one blue widget on page one, it shows up with its thumbnail and all its info and order button over in the right column. Now when they check a second box on page three, the right column collection grows to show that additional blue widget, and so forth.

What is a great name for this feature that, if I use it as a label right in front of each checkbox, will instantly tell a new visitor what the checkbox does? It’s a type of favorites or bookmark, but those words already have meanings that are slightly different.