Does anyone "get" those Windows 7 ads? What's the point?

My pc crashed earlier today. In frustration, I yelled at the screen “I want you to run!” Did the powers that be, just figure out now that we want a PC to run without crashing? How about an operating system that does not totally disable my computer after getting the latest windows update?
Is anyone really convinced they need to run out and buy W-7? I don’t get that ad at all. Do you?