What's a great website design for buying a single consumer product?

I’m looking for examples of very simple, nicely designed websites for purchasing a single type of consumer product. It could be a device or a piece of clothing, or a game, or something else but what I’m looking for is a well done site that’s very clear, simple, straightforward, easy to use, that sells a single interesting product. It might have a gallery of styles for the product. It might have a simple video showing the product in use. It might have an ecommerce store for buying it. It might have testimonials and links to social media. Etc. Thanks for any suggestions!