What do Europeans think of hugging (as opposed to kissing on both cheeks)?

When I was in Europe I met some Hungarians. As we said goodbye, there was this awkward thing where I went in for a hug, and they went in for the double-cheek kiss.

I felt like it wasn’t quite intimate enough, like we were just playing around since I usually treat the double-cheek kiss as jokingly pretending to be oh-so cosmopolitan and grown up. So what do the double-cheek-kiss crowd think of hugging?