What do you think of Black Friday starting essentially on Thanksgiving night, as far as the impact on store workers?

I read on FB that Target employees are having a protest regarding having to work starting what is essentially Thanksgiving night. Many people (I can’t say “everyone” because I am not a Black Friday shopper) enjoy shopping the night after Thanksgiving dinner, but few people seem to think of the store employees who are affected, and most probably do it at the regular pay rate.