What genre would you assign to this story?

Story idea related to me by a friend.

An entertainment megacorporation (based on a real company but not based on Time-Warner-AOL-Pizza-Hut, or News Corporation) uses its tremendous financial powers to genetically engineer, time-shift to the present, and market their most profitable set of performers to date, to the delight of the fans of the company’s record label.

I’ve suggested framing it as dystopian horror, but she didn’t much like that. Perhaps she’s right, since it’s upbeat and the company only exploits its performers and a public hungry for pop-culture junk food.