What does "Ballon Bleu de Cartier" translate to (French to English), in relation to this print advertisement?
I’m going to be giving a final, which asks my students to analyze an advertisement based on Maslow’s hierarchy of needs. This is the closest I could find for the ad on the ‘Net:
The ad I’d like to choose is a challenging one, in print, that advertises this watch, by Cartier: http://www.ballonbleu.cartier.com/#/esprit
It seems that the name of the watch is Ballon Bleu de Cartier. What does that translate to, other than the name of the watch?
This question is in the General Section. Responses must be helpful and on-topic.