How much hate is enough to warrant repercussions?

A famous man made international headlines recently for disparaging remarks about several groups of people. He was suspended from a top-rated television show as a result.

There was a strong debate between his supporters and detractors. It was indeed heated.

I am of the strong opinion that bigotry and hate in any amount needs to be held up to the light and shone for the evil it is. There were many people who disagreed and said that his remarks weren’t important enough for censure.

What gauge should be used to judge malice, bigotry, and hate? Is there a threshold that must be crossed to warrant some type of backlash?

Should some instances of hate be overlooked based on the appearance or class of the perpetrator?

When does evil become important enough to lead to negative consequences?

I realize this question has the potential to restart the debate about the famous man’s remarks. Such is not my intention. There is another question that can be found easily for that debate. I am genuinely curious to know what jellies think is the proper way to measure malice, bigotry, hate, evil, etc.