Apple Fans: Why is it that i-Phone users are so in love with Apple products and need to get the latest i-Phones as soon as they hit the market?

I don’t have an i-Phone, I have a Samsung, so I am clueless.

I have friends that run right out as soon as Apple releases their latest i-Phone. On the news here in NYC, hundreds waited outside the Apple store to get the phone as soon as it hit the market.

What is it about Apple products that garners so much publicity and fanfare?

Is the love equivalent to the hype?

Is it really necessary to get the latest Apple right away?