How do you foresee the worldwide obsession of 'social networking' continuing?

So I have just got back from the theatre after having watched ‘The Social Network’ bet you couldn’t have guessed that one, and so the subject is on my mind.

What do you believe the future is for such social media? How far will humanity go in order to play the game of ‘my life is better than yours?’ now now, don’t be all outraged, we’ve all done it in some shape or form

Two examples spring to mind, one being a brilliant book written by Ben Elton (excellent author), known as Blind Faith. He satirically references the big websites we use and puts them in a religious context. Making fun of the extremes we have gone to, to the point where the characters in his novel have permanently live webcams set up in their living rooms, now you may scoff at this but does it really seem that unrealistic?

My second example is that someone I know was moaning to me about a work collegue, who having recently had nude pictures of herself taken professionally, had posted them on facebook. This to me is conceited and not a behaviour I would ever endorse, but again does it seem that odd?

In a world where Youtube monitor our CCTV, and it’s possible to find some stranger you once met in a bar at the click of a button; where are we going to end up?