How can an auto insurance company issue insurance without your personal information?

“On the road with the General”, General Auto Insurance, that is. Their television commercial states they ask for no personal information, in order to issue you an auto insurance policy. How can this be? Personal information is your name, address, phone no., vehicle make and model and the insured autos vehicle identification number. If this is not personal information, then what is? Question: Is The General Auto Insurance Policy for real? How can a policy be issued to anyone, without their personal information? Have you seen this commercial?